How to make the most of your content lifecycle

  The second quarter of 2017 is here, so I want to share some good information about content marketing that really helped me focus on the different levels of the marketing funnel. Understanding that there is the top, middle and bottom levels to the marketing funnel, let these goals and examples steer content marketing campaigns. … Continue reading How to make the most of your content lifecycle

4 Things I Wish I Knew About Liking Tweets

Everybody appreciates constant engagement on their tweets, but no one told me that liking other people's tweets can actually work in my favor. Joining Twitter back in January 2017, I had a difficult time growing my network of 500+ within my first month of being on Twitter because I didn't engage enough. The reason being … Continue reading 4 Things I Wish I Knew About Liking Tweets

Why I Write What’s On My Mind, and Maybe You Should Too

Becoming a better writer can be as simple as 1-2-3 if you heed these 3 reasons why I started being myself when I write. Emerging professionals & writers often find it difficult to find their voice when in larger mediums like Twitter, Facebook, and LinkedIn. Some think that reading all kinds of books and acquiring more … Continue reading Why I Write What’s On My Mind, and Maybe You Should Too

The Quickest & Easiest Way to Become the Smartest Marketer in the Room

  Guys, the big nugget is here, and there are only 10 days left until the close of open enrollment Oh my gosh, what is he talking about?  I'm talking about DigitalMarketer's new Digital Marketing Mastery Intensive. This would be great for you if you want to become the smartest digital marketer in the room, … Continue reading The Quickest & Easiest Way to Become the Smartest Marketer in the Room

The Sooner You Unfollow Celebrities The Better

Let's face it... We all love to see our "Followers" number grow on Twitter, and we love to see how many people engage with our content on our social media channels. However, are we really getting the most out of our content and followers? In the past month, I reached just over 3,000 followers on … Continue reading The Sooner You Unfollow Celebrities The Better

How You Can Earn Professional Credentials Without Going to School

Nearly three years ago, I graduated from a small historically black university (HBCU) in Austin, TX, Huston-Tillotson University. As a true born Austinite, when mentioning my alma mater I am often met with the same look you don't know you're giving when you look up at the McDonald's lobby menu. They either never heard of … Continue reading How You Can Earn Professional Credentials Without Going to School

Who Else Wants to Become A Social & Community Manager?

A successful business knows how to adapt to the customer's reasonable needs & wants, and swiftly too. It's no doubt how businesses are booming in this evolving scene in social media marketing. So professional marketers and entrepreneurs, why not get the training needed to acknowledge the way consumers are expressing their true opinions about your company? I'll … Continue reading Who Else Wants to Become A Social & Community Manager?